We've gone over Blogs and Twitter, which is just barely touching upon the many ways that you can use the Internet to promote a business. Two other massive sights that you can use to spread the word about your company are Facebook and YouTube. For the business I am involved in, we are putting off creating a Facebook page for the time being. Why? A big part of Facebook is photographs, interests, and statuses. Since we are just starting out, we do not have any professional photos. As primarily food based company, we decided that it would not be in our best interest to create a Facebook until we can show the general public what it is that we do. Not just tell them about it, but show them. For a text based site such as Twitter, beginning one early is fine. But Facebook seems to have moved away from text and many people use it host pictures with interactive discussions. Without proper photographs, we feel as though we would be jumping the gun a little bit with Facebook. Perhaps causing a bit of a negative response. (We don't want people to think we are arrogant.)
We have also been considering creating instructional videos once we are a bit more established, (as mentioned in my previous blog entry). If this is done they will most likely be hosted on a blog. But there has been some thought about creating a YouTube channel. There have been concerns raised (including my own) on whether or not that would be the best move. YouTube definitely does not have a professional feel to it. We were wondering if this would be in our best interest. But that one is still out in the open.
Thanks for reading!
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