Blogging as a Professional

There are many things that you must do when starting a business. One of the most important is spreading the word. Luckily with today's technology there are a million ways to do just that. Speaking of which, blogging is a great way to get information out there. If you want to begin a blog for your business, many of the same rules apply that applied to Twitter (see previous blog entry for that one). Use proper grammar, spelling, no foul language, and so on and so forth. I would say that if you would not use it in a professional paper for school or report for work, do not use it in your blog. The exception being using first and second person. I like to believe that it helps to engage the audience and makes the reading of a blog a bit more of an intimate experience. In this way, you get all of the professional qualities of a paper and all of the intimacy of general conversation.

One main concern for professional blogs is what on earth could you blog about? It may take some brain storming and do not be afraid to get your peers in on the process. Collaboration is extremely important in getting the word out about a company. For example, for the catering and food product line company I am working for, I am going to be proposing that we begin a blog specifically to introduce the company to consumers and tell them what the company is all about. Since it is food based, I plan on having our gourmet chef (my boss), provide cooking instructional videos and easy recipes that people can make at home. These videos and recipes will be posted on the blog as well as status updates on the company and what our mission is. These updates will also occur on our Twitter page so it is only logical that we promote the Twitter (and later Facebook) on the blog and vice versa.